Zested

The Challenge: develop an identity and packaging for a new brand of bulk spice blends. It must be optimized to stand out in a busy ecommerce browse page, entice click through, and communicate our big and bold flavors.

We developed a packaging system that used color and imagery for at-a-glance shopping by flavor, built a highly consistent digital "shelf block" when seen together in search results, and allowed for a highly legible product name that would communicate even in thumbnails.