RESUME
Creative director with 10 years of experience developing brands and leading in-house creative teams. Specialties include CPG branding, ecommerce and digital marketing, packaging design, content creation, and media campaigns, as well as designing and structuring effective creative operations.
Dragonfly Commerce
Creative Director | 2022 - Present
Currently leading an international team providing creative strategy and product marketing for a vast ecommerce portfolio of 20+ brands and 4000+ products.
Simply Good Foods
Director of Creative Services | 2020 - 2022
Led creative direction and operations for Simply Good Creative, a full service in-house creative agency. Our specialized team provided creative strategy, packaging development, graphic design, photo & video production, copywriting, and print production services for both the Quest Nutrition and Atkins brands.
Quest Nutrition
Creative Director | 2017 - 2020
Led a full service in-house creative team, providing graphic design, photography, video production and copywriting support. Defined the Quest brand style, personality, and messaging, and drove consistency and unity through creative.
Sr. Manager, Creative Content | 2016 - 2017
Led Quest's media production team in the creation of photo, video and digital content - supporting marketing initiatives, product launches, a highly successful social media engine, and driving brand awareness.
Video Producer | 2013 - 2016
Hired by Quest to develop an in-house content production team, and create video and photo content to support Quest's thriving online community. Developed the media department from a one-person-band to a full service production and post-production team.
Mahalo / Inside.com
Video Producer/Editor | 2012
Produced, directed and edited video content for educational and lesson-based apps. Produced and directed, and collaborated with the larger video team, to create premium fitness and food content for YouTube's Premium Partner Program.
Film & Television Production
Various | 2009 - 2012
Versatile video production jack-of-all-trades with experience in both camera and sound departments. Regular contractor for various production companies, and produced & directed a variety of music video, commercial, and corporate content.
Examples of credits:
Education
University of Canterbury
Bachelor of Fine Arts