Stead

Objective: create an identity and product listings for a new ecommerce furniture brand. Stead's concept is contemporary furniture with a "West Elm" aesthetic at more accessible prices (and flatpack shipped-to- and shop-from-home convenience). 

Role: Creative Direction

Design: Allie Goguen

Copywriting: Monica English, Lindsey Reece

3D Imagery: Render Friends

We developed a simple logomark with flexibility in mind. The strong icon could be used with and without the wordmark, and was also versatile for greyscale printing (important for ecommerce packaging like corrugate shipping boxes and instruction manuals).