Join Us #OnAQuest

Objective: create a digital friendly campaign that would educate targeted viewers about the benefits and nutritional information of Quest products, and in a way that feels authentic to the brand's social media roots.

Role: Creative Direction

Producer: Niles Hogue

Motion Graphics: Mikey Caro

This campaign was designed to fit seamlessly into Quest's large organic social presence, and to amplify the things that were already working well in an authentic way.

Our concept was to build messaging out of very genuine content from real and passionate Quest fans.

Deliverables included 15 and 30 second videos as well as static and simple motion graphic assets. The montage-style editing allowed us to create all kinds of variations and formats, and to lean more into different sub-groups of Quest consumers or messaging within different videos.

We had been using the #OnAQuest hashtag with a lot of success already, and we built this campaign around a call-to-action to join our already large social followings. No cute taglines or marketing-speak; this campaign was all about letting real fans do the talking for us.