Dew Well

Objective: create conceptual packaging to translate Dew Well's successful ecomm product, Deodorant Wipes, into a retail-ready pitch for Walmart. 

Role: Creative Direction

Design: Monica Tabag

Copywriting: Monica English

Dew Well's existing packaging worked well for ecommerce with its large, clear statement of identity and bold text. But, the hierarchy needed some adjustment to create a brand block on shelf. We also needed to improve shopability by using techniques like color differentiation or hero imagery that make selection easy for shoppers.