Grillzilla

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Grillzilla is an Amazon-only brand with a big personality, and a small collection of grill tools and utensils.

Our hypothesis: we could stand out from other uninspiring listings of very similar products with bold imagery and the use of a Grillzilla mascot. By doing something very different, we could attract more click-through and conversion from the search page and be unique in a sea-of-sameness.

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Our changes resulted in:

  • +27% Conversion Rate
  • +32% Monthly Revenue

Other successful Grillzilla launches included a steam cleaning grill brush, designed to provide a higher quality (steel construction) and more affordable alternative to a popular brush on the market.

We again used Grillzilla's playful identity to create a primary image that would be eye-catching in a browse page, and to deliver key product features and benefits in a clear way.

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