Food for Thought Tasty facts with Matt Santoro! How do you make nutritional facts fun? Add the inimitable YouTube “list guy” Matt Santoro, some green screen, and a whole lot of animated chickens… Food for Thought was a branded YouTube series, created by Quest to encourage healthy eating and fun brand interaction. I had a blast both shooting the episodes in studio with Matt, and working with our illustrators and animators on quirky characters and cut scenes. Luckily I was able to draw on the creative genius of the one and only Simon Estrada. Simon developed a fantastic aesthetic for our cartoon co-stars, and together we conceptualized the animated skits that would punctuate each video.