America’s Favorite Protein Bar

Chocolate Chip Cookie Dough Quest Bar

 

Quest’s famous Cookie Dough Quest Bar is America’s favorite protein bar… so I developed this series of animated 15 second commercials to spread the word! I wanted to create something fun, weird, and fast to the point of bombarding the senses (these were largely designed for YouTube pre-roll, and the 15 second length ensured they would be un-skippable).

Illustrator and all-around creative genius Simon Estrada worked with me to create a series of storyboards, based on eight different “America’s Favorite” concepts. From there, we animated his layers to give a clunky, photo-collage aesthetic. I hired the amazing composer Martin Blasick to rework the Star Spangled Banner into eight unique genre-inspired versions.