“Attractive things work better.”

– Don Norman


“If it can be written, or thought, it can be filmed.”

– Stanley Kubrick


“You guys give up? Or are you thirsty for more?”

– Kevin McCallister

I grew up in the mean streets of Christchurch, New Zealand. As a kid, I played pirates, but now that I’m bigger I make commercials and other videos. People seem to think this is more respectable, but really it means I can convince other grown ups to play pirates with me.

I fell in love with storytelling while cutting my teeth on Video8, and in high school found an excuse to make every assignment a video. A little later, I completed a Bachelor of Fine Arts at the University of Canterbury. After a number of years working in the local commercial industry, and gaining experience in all facets of production, I packed up my life and dived headfirst into the opportunity of Los Angeles.

I’ve built a career specializing in innovative online content in the food and nutrition space – first with YouTube premium partner and innovator Mahalo, and more recently with the revolutionary protein bar giant Quest Nutrition. I find unique ways to connect with fans, through strategic content that delights and surprises.

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